Campaign Kicks Off
There’s a new campaign in town.
A campaign to raise awareness, appreciation and funds to support the Peoria Riverfront Museum. It’s called Build The Block! And you’ll soon be seeing the campaign in full swing all around the Peoria region.
For a few years Peoria has been hearing about the concept of having a riverfront museum as part of a larger development including the Caterpillar Experience. We’ve heard the development will be a beautiful addition to our riverfront. That’s true, but The Block means so much more. The campaign will show that The Block is an exciting destination and an educational experience.
The Block Comes to Life
To kick off the Build The Block campaign, the fence surrounding the currently vacant site of The Block, bordered by Washington, Main, Water and Liberty streets, has seen some colorful improvements. Panels now pop with oversize graphics and informative panels sharing the excitement of what’s to come inside the fence—from “Hang with the Stars” touting cutting-edge planetarium shows and “Feel the Noise” introducing the excitement of the IMAX theater, to “Master Full,” previewing the prestige of top Smithsonian exhibits the new museum will accommodate.
Become A Blockhead
When you support the The Block you are supporting economic development for our entire region. The Block will be much more than a relocation and expansion of Lakeview Museum, much more than a stopping point for Caterpillar visitors, much more than a new theater and state-of-the-art planetarium. It will attract more than 360,000 visitors who will infuse $7 million to $14 million into Peoria County’s economy each year. It will be a development the entire community can appreciate.
A community that offers a rich culture and leisure environment will always attract more visitors and ultimately more talent than a community without those amenities. The Block will set Peoria apart from other Midwest cities. It will become a regional destination—a destination for visitors and residents alike.
Become a Blockhead and be proud of it. Help us Build The Block!